Baker puts his shirt on Somerset
PUBLISHED: 09:09 07 March 2008 | UPDATED: 08:52 10 June 2010
EAST Devon businessman Malcolm Baker has put his shirt on Somerset County Cricket Club for the next three years. Baker, who runs catering wholesaler M J Baker Foodservice, has signed up to sponsor Somerset s one-day kit for the next three years.
EAST Devon businessman Malcolm Baker has put his shirt on Somerset County Cricket Club for the next three years.
Baker, who runs catering wholesaler M J Baker Foodservice, has signed up to sponsor Somerset's one-day kit for the next three years.
The deal was formally signed, sealed and delivered yesterday at the County Ground in Taunton, where former England start Marcus Trescothick and Craig Kieswetter tried the new shirts out for size.
Baker, whose company is 10 years old next year, is a self-confessed cricket nut who has been chairman of Budleigh Salterton CC for the past four years.
Sponsoring the Cidermen was a natural progression for Baker, whose business does a lot of business in Somerset - and is looking for more.
M J Baker Foodservice has just launched a new website (mjbakerfoodservice.co.uk) and the sponsorship deal is part of a drive to raise the profile of the company.
"Taunton and Somerset is a busy area for us as we have many customers in the wider catering industry, ranging from the independent and private schools to hospitals and care homes," said sales director Mark Snow.
"Our niche in the market is being experts in the Westcountry catering trade and its requirements. By sponsoring Somerset we hope to put our name in front of more people."
M J Baker Foodservice operates from a warehouse near Newton Abbot and employs almost 100 staff.
Baker is hoping to get a spin-off from the deal, not just commercially but also for his beloved Budleigh Salterton CC.
Budleigh hope to have the services of a Somerset player for their Devon League Premier Division games this season - ex-University of Exeter graduate Arul Suppiah has been mentioned as a likely candidate - and has been pencilled in for a Twenty20 game as part of Trescothick's benefit season.
August Bank Holiday Monday at Ottermouth has been set aside for a Twenty20 match between Devon and Somerset.
Part of the proceeds raised will go towards funding youth cricket in Devon.