Introducing Smokey the Fire Truck - a super-size, freewheeling truck with a difference; interactive sensors bring him to life in unbelievable ways that will keep children entertained for hours.

Introducing Smokey the Fire Truck - a super-size, freewheeling truck with a difference; interactive sensors bring him to life in unbelievable ways that will keep children entertained for hours.

With a huge cannon that kids can manipulate and shoot, Smokey� lets his friends know when he’s thirsty, prompting them to load up his cannon with balls that represent water, provides hours of fun with his lights and sounds and levers that kids can manipulate.

Featuring amazing articulation, Smokey interacts with children by talking and telling jokes with over 90 different phrases and sounds – he even sings and dances.

Priced around �64.99. Ages 3+

With over 75 years of experience designing and creating some of the world’s best-loved toys, the world’s number one toy company Mattel’s 2011 collection looks set to be its best yet.

Mattel offers an amazing range of toys, games and gadgets to delight the whole family. From tiny tots to big kids, and traditionalists to techno-addicts, there’s something to suit every pocket and every taste.

? The Exmouth Journal has teamed up with Mattel to offer one lucky reader the chance to win Smokey.

To enter the competition, simply answer the following question:

How long have Mattel been making superb toys?

Send your answer on a postcard, along with your name, address and telephone number, to:

Smokey the fire truck competition, Archant South West, Fair Oak Close, Exeter Airport Business Park, Clyst Honiton, EX5 2UL.

Answers must be in by Friday, November 25. Or enter online by clicking the icon to the right.