‘Vegan Mafia’ threats double turkey sales at vandalised East Devon farm shop

PUBLISHED: 14:39 05 December 2018 | UPDATED: 14:39 05 December 2018

The front door of the farm shop was vandalised. Picture: Contributed.

The front door of the farm shop was vandalised. Picture: Contributed.


The East Devon farm shop targeted by the ‘Vegan Mafia’ has doubled its turkey sales on the back of the incident.

All the pheasants hanging up outside the shop were spray painted. Picture: Contributed.All the pheasants hanging up outside the shop were spray painted. Picture: Contributed.

Turkey sales have doubled at an East Devon farm shop after the ‘Vegan Mafia’ sent staff death threats.

Greendale Farm Shop in Woodbury Salterton incurred the wrath of a group of vegans in November when it posted a photo of turkeys to social media.

A month on and the threats have stopped but orders for Christmas turkeys keep rolling in.

Farm shop spokesman Mathew Carter explained: “We’ve had no threats on social media or by phone for a while now.

“It has been difficult for our staff, a number of them ended up changing their names and details on social media after threatening messages were sent to them.

“It’s not all bad though, we’ve doubled our turkey sales on the back of the threats. People have wanted to support us and the story has made some people realise we sell turkeys ready for Christmas.”

He added: “We’re really proud of our response, it attracted a lot of negative attention but we’re proud of sticking to our principles. Changing our habits due to the pressure was never on the table.”

The farm shop’s original social media post invited customers to come to the shop, name a turkey and then help raise it in the run up to Christmas.

As well as receiving threats the farm shop’s doors were vandalised with the words, ‘Murda! Go Vegan’.

Customers were also targeted with threats, a farm shop spokesman explained: “In one case, I had a lady contact the farm shop to apologise for deleting her positive review because she was so worried about the terrible attacks she had received personally from the vegan groups.”

“We thought that giving customers the opportunity to name a turkey and then help to raise it would teach our customers’ children important lessons about the food chain.”

Security at the farm shop has been upgraded and more cameras have been installed since the incident.

News of the threats reached customers in Ireland and the US, with two turkeys being donated to local charities by overseas customers.

The vandalism and death threats have been reported to the police and an investigation is ongoing.

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