Trade brisk at new Exeter Road Store

THE town s empty shops continue to fill up after a new convenience store opened in Exeter Road.

THE town's empty shops continue to fill up after a new convenience store opened in Exeter Road.

Retailer Mike Bird heads up Exe Trading and has opened his sixth store, a new 1020 square feet Costcutter store.

The opening of the store follows a report by town councillor Steve Gazzard, submitted to the Town Management, which shows that 24 town centre shops are empty or do not have plans to reopen.

This is a marked improvement from just six months ago - in January there were 30 vacant units.


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Exe Trading is a family business and includes Mike's wife Hilary, his daughters Emma and Katie and Katie's husband Gary.

Mike said: "The growth of our business and the opening of each new store have been completely funded by the profitability of our existing stores.

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"This strong profitability is undoubtedly aided by the support given from Costcutter and in particular by the various loyalty schemes..."

He added that business was brisk especially with fresh produce: "Our 'fresh offer' is our unique selling point; it is what sets us apart.

"No one else is offering a good fresh range locally. We've placed fresh produce first in flow, it's bright and attractive and our customers are buying it. The sales figures speak for themselves.

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