Topsham duo launch online children’s clothes business
PUBLISHED: 12:30 26 August 2017
Two Topsham mums are preparing to launch a new online emporium aimed at helping parents find quality children’s clothes.
Friends Francesca Bayly and Jen Knowles took their own frustrations of buying online to create an easy-to-navigate virtual marketplace for pre-loved and new branded items.
They will launch Sprout + Shed with a pop-up event at Darts Farm next Sunday, from 11am to 3pm.
The business will collaborate with independent and well-known brands to filter clothing for parents to find products more easily and at a reasonable price.
Jen said they wanted to find a solution to trawling sites to find good quality clothes at a reasonable price when children grow out of items quickly.
The 33-year-old, who is mum to Ned, aged two, and Lola, aged 13 months, said: “You always want clothes that are beautiful but practical, that are hard wearing. We like to go hiking, swimming, surfing and the clothes need to be quite robust.
“On sites, you cannot filter by age of the child or by the product. It’s a big market there for pre-loved robust clothes that look lovely, but everyone is getting impatient with them. We want to have a solution to that.
“We want to collaborate not compete; we want to bring all these children’s services together.”
At the event next Sunday, visitors will be able to browse a selection of pre-loved kids’ clothing, look round a range of stalls, and take part in activities led by local businesses.
Jen said: “The whole concept has been built from our frustrations at the options currently out there for buying pre-owned children’s products online.
“We look forward to helping mums and dads get the best deal, while actively celebrating sustainable parenting.
“But the cherry on top is giving parents back precious time that would be better spent hanging out with their ever-growing kids.”
Francesca, who is mum to four-year-old Maiya, and Rosa, 15 months, said there were environmental benefits as it would reduce the number of clothes heading to landfill.
The website will launch next week at www.sproutandshed.co.uk