Tesco deny shoppers pay more

PUBLISHED: 02:01 24 April 2008 | UPDATED: 09:00 10 June 2010

CONCERNS that shoppers pay more for groceries in Exmouth than other parts of the country have been refuted by Tesco - but they admit that fuel may cost more. A resident viewing an exhibition at the Town Hall for the Salterton Road-store's extension expre

CONCERNS that shoppers pay more for groceries in Exmouth than other parts of the country have been refuted by Tesco - but they admit that fuel may cost more. A resident viewing an exhibition at the Town Hall for the Salterton Road-store's extension expressed concern that customers were paying more.Ed Hughes, of Redwood Close, a retired marketing director, said: "Exmouth needs a supermarket of a size and scale to offer real competition to Tesco. "I understand that Tesco prices in bands. Where there is no competition, I believe prices are hiked up - so Exmothians have to pay more for their supermarket shopping than those elsewhere. ""Free competition reduces prices. Why should those who want good value have to go elsewhere, as is the case now?" Spokeswoman for Tesco Melanie Chiswell said: "(Exmouth shoppers) do not pay more for their food shopping than those who shop at other Tesco superstores, such as Exeter and across the county."...the prices for all products sold in Tesco stores are set on a national basis, which keeps prices the same across the country. Operational costs on smaller stores, such as Express and Metro, differ from other, larger formats. This means that there may be a small premium on some products compared to those in Tesco superstores."She said, where this happened, they tried to keep higher prices to a minimum by 'absorbing much' of the extra cost."There is a special focus on keeping prices on staples, such as bread and milk, in line with superstore prices," she said.But she added store managers did conduct individual promotions and were sent hundreds of price updates every day - so daily price changes were inevitable.However, she said prices at petrol stations could vary. "As with the majority of petrol retailers in the UK, including the oil majors like BP, Shell, and Esso, and other supermarket groups, Tesco does not operate with one national price," she said."Our clear goal for customers is to endeavour to be competitive on petrol and diesel in the local catchment area for each store."There could be times when Tesco may not be the cheapest in the locality. Over an extended period of time we would expect to offer great value on fuel... overall, we believe that Tesco has the best offer on petrol in the market.

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