Record year for Devon Cliffs

PUBLISHED: 10:00 18 November 2015

Devon Cliffs at Sandy Bay. Ref exe 0446-45-15SH. Picture: Simon Horn

Devon Cliffs at Sandy Bay. Ref exe 0446-45-15SH. Picture: Simon Horn

Archant

Sandy Bay's Devon Cliffs Holiday Park has broken its visitor records - this year welcoming around 36,000 families to Exmouth.

Although the park recently closed its doors for the winter, work does not stop. Over the next few months, the park is investing £1million into the resort for future guests.

Devon Cliffs is holding an open day in January, recruiting new members of staff ahead of the new season.

Allen Main, Devon Cliffs operations manager, said: “In 2010 a report was commissioned to measure the volume of spend visitors and caravan owners from Devon Cliffs Holiday Park spent within the local area of Exmouth.

“This was calculated to be just under £17million for the 2009 season. With the increase in guests in the past five years and inflation, we expect this figure to be over £20million for the 2015 season.”

In the last four years, the park has reinvested £7million, including improvements made to the South Beach Cafe overlooking Sandy Bay, plus the refurbishment and upgrading of its guest accommodation.

Further investments include the introduction of high ropes and a zip-wire course, the largest of its kind within the UK.

As the success of Devon Cliffs has grown, the park has extended its job opportunities. During 2015, some 575 workers were employed from the local area – an increase from the pervious year.

Thanks to the success of the 2015 season, the holiday park extended the contracts of 50 team members, continuing their employment throughout the winter to help the park prepare for 2016.

Dave Bennett, resort director, said: “Our advance bookings for the 2016 season are 35 per cent up year on year - a level of growth which is incredible and meaning Devon Cliffs and Exmouth is their holiday destination of choice.”

In addition, Sandy Bay beach, which is owned and operated by Devon Cliffs, retained its Blue Flag status for yet another season for this year – one of only 10 beaches in Devon to hold the award.

Devon Cliffs said the accolade was awarded to coastal destinations with the highest quality of water, facilities, safety, environmental education and management.

The beach also holds a seaside award. The holiday park said it was ‘rare’ for beaches to achieve both accolades – making it one of six in the county to hold both titles.

Alex Maynard, park ranger, said: “We have recently introduced new activities that incorporate the elements of nature and education for our guests and caravan owners, especially with being part of Jurassic coast. We feel this is something worth shouting about.”

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