New campaign launched to help patients

PUBLISHED: 13:38 02 December 2009 | UPDATED: 12:25 10 June 2010

A NEW campaign has been launched to help patients choose the best place to receive treatment if they are unwell or injured this winter. NHS South West has worked with primary care trusts across the region to launch a Choose Well campaign to raise public a

A NEW campaign has been launched to help patients choose the best place to receive treatment if they are unwell or injured this winter.

NHS South West has worked with primary care trusts across the region to launch a Choose Well campaign to raise public awareness about NHS services available.

It is hoped encouraging people to choose the right service will help reduce the pressure on emergency services and ensure people receive appropriate and timely care.

Ross Culligan, a paramedic with Great Western Ambulance Trust, said: "There are clearly many situations, particularly life-threatening incidents, where it is entirely appropriate for people to dial 999 to access emergency care.

"However, for those conditions that do not need an emergency response, I would urge patients to think of other ways to access treatment, such as by going to a minor injuries unit or walk-in centre.

"Choosing well will not only benefit them, but will ensure our skills and resources are focused on those patients whose lives depend on it."

Liz Redfern, director of patient care and nursing at NHS South West said: "There are many different services available if people fall ill during the winter months.

"The NHS always faces more pressure at this time of year and helping people choose the right service will make sure they receive the best treatment, allowing emergency staff to concentrate on those most in need."

"We want to ensure that people living in the South West get the right care in the right place at the right time.

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