Holiday boom

PUBLISHED: 02:01 02 June 2008 | UPDATED: 09:06 10 June 2010

DESPITE warnings of inflation, a drop in consumer confidence and the credit crunch, Sandy Bay is booming - after bosses confirmed bookings are up by almost a fifth. Devon Cliffs' deputy general manager James Tyrrell said that bookings for May were 18 per

DESPITE warnings of inflation, a drop in consumer confidence and the credit crunch, Sandy Bay is booming - after bosses confirmed bookings are up by almost a fifth.Devon Cliffs' deputy general manager James Tyrrell said that bookings for May were 18 per cent up on last year.After years of a strong pound and Brits enjoying cheap holidays abroad, now the roles have been reversed; and Mr Tyrrell suspects that for many lower to middle income families enjoying Devon's south coast have a cheaper option: "We are seeing continued growth. People are being bombarded with this crunch issue but it is probably more cost-effective to come here without having to get on a plane and fly to Spain," he said.Mr Tyrrell, a former policeman who spent six years in CID, says that many of the caravans are owned by families and that different generations return to the resort year after year."People love the park. "They come here, their children come here and their children's children come here."However, visitors are not totally immune from the credit crisis: they noticed that people are sharing cars to save on petrol bills. They have also had to raise their game in recent years - Bourne has invested £20m in the centre since 2000, bringing in names like Starbucks to give the resort an 'aspirational' feel."People demand more from their holidays. "We have to match the experience of holidays abroad," he adds.

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