Exmouth charity shop becomes discount store

PUBLISHED: 17:30 18 July 2013 | UPDATED: 17:30 18 July 2013

The Exmouth Devon Air Ambulance Trust shop manager Martin Bell with volunteers Sue Redfern and Judith Prytherch. The shop has been rebranded as a discount shop. Picture by Alex Walton. Ref exe 7171-29-13AW. To order your copy of this photograph go to www.exmouthjournal.co.uk and click on Photo Orders

The Exmouth Devon Air Ambulance Trust shop manager Martin Bell with volunteers Sue Redfern and Judith Prytherch. The shop has been rebranded as a discount shop. Picture by Alex Walton. Ref exe 7171-29-13AW. To order your copy of this photograph go to www.exmouthjournal.co.uk and click on Photo Orders

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SIX years after it opened, Exmouth’s Devon Air Ambulance Trust charity shop on Rolle Street has been rebranded as a discount outlet for the charity.

Goods – including designer label clothing – that haven’t sold in the Trust’s 11 other shops will now be on sale for just £1 an item.

The shop’s re-launch – on Saturday July 13 – was well attended and popular, with a “phenomenal” amount taken on the tills.

On hand to help customers were (from left): Sue Redfern (Exmouth shop manager), Martin Bell (retail director for Devon Air Ambulance Trust’s 12 shops) and Judith Prytherch (Exmouth shop assistant manager).

“The discount store is a trial for us and Exmouth was identified as the most suitable outlet to trial it,” said a Devon Air Ambulance Trust spokesperson. “Exmouth is a big store, it’s got fantastic staff and volunteers, and a lot of support in the local community.

“Often there’s nothing wrong with the goods, so by recycling them to the Exmouth shop and selling them individually at £1 a go, there’s every chance they will sell.

“It’s fantastic value for the customer.”

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