THE chief executive of East Devon District Council, Mark Williams, and his fellow directors found out what it is like on the frontline - by working on reception.

THE chief executive of East Devon District Council, Mark Williams, and his fellow directors found out what it is like on the frontline - by working on reception.

Customer service staff at EDDC's Knowle offices were joined by the Council's senior officers as part of a 'back-to-the-floor' initiative to find out how well they are doing and to see how they can improve as part of the Council's National Customer Service Week.

Other initiatives included a customer questionnaire, and a web survey to ensure that services are continually improved.

From very small beginnings in 2001, when the week was first thought of, 20 organisations took part.

Now thousands of companies get involved and this week Mr Williams found out what it was like dealing with switchboard enquiries.

A council spokesman said: "A food theme for each day of the week, a poster competition, word search and WOW Awards have all been part and parcel of the fun, whilst Customer Service Centre staff have remained totally motivated and professional throughout."

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