Cereals cheaer than a swim

PUBLISHED: 14:39 04 October 2008 | UPDATED: 14:42 09 April 2010

REGARDING the ending of the free swim vouchers from cereal packets. I think the whole thing has been mismanaged by both Kellogg's and Leisure East Devon. The terms clearly state that the voucher will be usable until 30/04/2009 and obviously LED were aware

REGARDING the ending of the free swim vouchers from cereal packets. I think the whole thing has been mismanaged by both Kellogg's and Leisure East Devon. The terms clearly state that the voucher will be usable until 30/04/2009 and obviously LED were aware of this when they agreed to participate in the scheme. If they were imagining people would use only one voucher for one swim, it was obvious this would not be the case as a packet of Kellogg's cereal is well under £2 and a swim at Exmouth Sports Centre is now £4.80 - so it obviously paid to stock up on your cereals and enjoy as many swims as you could before 30/04/2009. I swim twice a week at Exmouth and have been enjoying these swims, assuming, of course, that Kellogg's were funding them and not the pool itself. To this effect, I have a house full of vouchers and have been giving away boxes and boxes of Kellogg's cereals! I feel the public are the ones paying the price for Kellogg's promoting health in the community and yet not willing to give any financial payments towards it from their vast profits. LED should have realised there would undoubtedly be a considerable cost to fund this scheme when they agreed to participate in a promotion that would run for a whole year. They should have thought this through and negotiated with Kellogg's on their customers' behalf to agree the funding of this scheme before we all stocked up with cereals to obtain the vouchers. Heather Field, (via email)

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