More than �180,000 of extra trade has been generated by a cabal of Exmouth and Exeter businesses, all thanks to the traditional British fry-up.

The Exe Chapter is a group of traders who meet weekly for breakfast and in just 10 months its director, Martin Pashley, estimates that a hearty breakfast and networking has lead to 500 extra business referrals they otherwise would not have got.

The group has become so successful they have moved from their former meeting place in Exmouth and re-located to The Black Horse Inn in Sowton.

There are opportunities for painters and decorators, travel consultants, electricians, plumbers, carpenters, builders, estate agents, mortgage brokers, interior designers, printers and carpet layers.

“We refuse to join the recession,” said Mr Pashley. “We support one another and provide weekly referrals for new business opportunities that we have learnt about during our working week.

“The most powerful form of marketing is by word of mouth.”

The group is part of a global group representing 100,000 members and �1.25 billion in business

He added: “You know the saying – it’s not what you know but who you know.”

For further information contact Simon Hall on 01395 220077