Other factors

07:00 16 February 2013

As a Budleigh Salterton resident, I am aware of the debates which are taking place regarding the parking meters in Marine Parade and the apparent impact this is having on the footfall and spending patterns in the town’s shops.

As the proprietor of a successful marketing consultancy, I am firmly of the opinion that there are other factors to consider.

Whilst there are shops that offer excellent customer service in Budleigh Salterton, there are several that seem to be determined to offer very little customer service.

Why is it that some High Street establishments are often closed and when they are open, customers seem to be invisible and providing a quality service for customers is not high on the agenda?

I do support businesses in our town and am a loyal customer to many.

Conversely, I am saddened to say that all too often I have been at the receiving end of some very underwhelming shopping experiences and when this happens, I do not return.

Even in times of economic turmoil businesses can succeed and flourish if they offer the right products at competitive prices; are customer-focused and value their customers.

Several of our town’s businesses need to ask themselves some searching questions.

It will be a brave move for them to make, especially as not all of the answers will be liked.

However, embracing a customer service ethic will reap benefits. Those not recognising this as a fundamental element of their business strategy will not only fail to encourage customer loyalty they will also fail to attract new customers.

I applaud those proprietors who have embraced a customer service ethic and work hard to secure repeat business and loyalty. To those who have not, I would say it’s time to ask; do you really do all you can to make customers feel welcome and valued?, Are you helping to make Budleigh Salterton the town people want to visit on a regular basis?

Another factor centres around several of the High Street buildings, which are looking very down-at-heel.

Seemingly there is a lack of interest being shown by landlords, and despite the best efforts of many of the businesses to keep attractive shop fronts and interiors; landlords’ apparent apathy is leading to properties looking rather unsightly.

One example is the weeds growing out of roof gutters. This lack of repair gives the High Street a lacklustre feel. Landlords should consider the impact this is having on their tenants’ businesses and that in the long term their lack of action could lead to more empty shop units in the town.

In conclusion, I believe the issue of parking meters being singled out as solely to blame for the reported dip in footfall and spending patterns in our town does not stack up. Some shop proprietors and landlords are not blameless.

Pauline Richards

Via email

0 comments

Other News Stories

09:00
Anna Reffell and Lee Atkinson, who are getting married on a cycle from John O'Groats to Lands End.

An Exmouth couple are preparing to tie the knot on a two-wheeled adventure - when they get married during a charity cycle ride.

Read more
07:00
Dan Lavery of the Devon Freewheelers. Ref exe 1231-13-15SH. Picture: Simon Horn

Dan Lavery is determined Devon Freewheelers will help save lives – as a Belfast ‘hidden hero’ undoubtedly helped saved wife Shelley’s life in 2005.

Read more
Yesterday, 09:00
Image of the proposed new building at St Peter's Primary School.

A major expansion is beginning at St Peter’s Primary School this week - as builders move in to begin work on new classrooms.

Read more
Yesterday, 07:00
Sam Bader

Dad-of-one Sam Bader, 28, who grew up in Ottery St Mary, supports Devon Freewheelers by sponsoring one of the motorbikes, Bravo One.

Read more
Fri, 17:24
EDDC's Knowle HQ. Ref shs 7705-15-12SH Picture: Simon Horn

Independent councillors call for extraordinary meeting to debate the office relocation

Read more
Fri, 12:38
Hospiscare's mascot Ella the Owl visits the Archant Exeter office to thank the company for supporting the charity's Twilight Walk fundraising walk at Exmouth in July. Photo: Paul Strange.

Ella the Owl visited the Journal offices on Friday as she gears up for the Twilight Walk on Saturday, July 11.

Read more
Fri, 09:47
Fran Rose with her daughter Lucy in her previous electric wheelchair

A housebound Topsham woman, whose electric wheelchair broke down, is looking for a replacement to allow her to get out and about again.

Read more
Fri, 09:31

The new co-ordinators of the Budleigh Salterton Voluntary Car Service are making an appeal for more drivers to come forward.

Read more
Fri, 09:17
Councillor Maddie Chapman was elected as the new Mayor of Exmouth at the annual meeting of the Exmouth Town Council on Monday evening and is pictured with Town Crier Roger Bourgein. Ref exe 7022-21-15SH. Picture: Simon Horn

Brixington’s Maddie Chapman has been elected as Exmouth’s mayor, taking over the mantle from Bill Nash.

Read more
Fri, 07:00
Dan Lavery of the Devon Freewheelers. Ref exe 1256-13-15SH. Picture: Simon Horn

Devon Freewheelers founder Daniel Lavery will do whatever it takes to keep his lifeline service on the road so other families can receive the same help and care that saved his wife’s life.

Read more

Local Weather

Overcast

Overcast

max temp: 16°C

min temp: 8°C

Most Read News

Great British Life


Great British Life
Advertise in the Paper
Submit a Story
Subscriptions Order
Competitions
Photo Orders
Family notices
iwitness24
Google Plus
Facebook
Twitter
Family Notices 24

Digital Edition

Image
Read the Exmouth Journal e-edition today E-edition



Exmouth's trusted business finder