Lympstone bikes star on catwalk

16:04 22 February 2012

RULE bikes on the catwalk at London Fashion Week. Picture by Paul Hampartsoumian.

RULE bikes on the catwalk at London Fashion Week. Picture by Paul Hampartsoumian.

© 2012 Paul Hampartsoumian No unauthorised reproduction *** please credit usage *** 07973 540004

Celebrities including Pixie Lott, Caroline Flack and Lydia Bright were on hand to see the debut of RULE bikes on the catwalk at London Fashion Week.

RULE, run by Lympstone businessman Adam Houlding, was showcasing its range of style bikes, developed with fashion house PPQ.

The company, which is donating a share of its profits to Royal Marines charity The C Group, received extensive industry coverage from the show, and secured new celebrity orders.

Adam said: “It was very exciting, although a little nerve-wracking, and it was a once in a lifetime experience for all our team.

“There were a few last minute teething problems, but we got there and couldn’t be happier.

“There was an audible gasp at the show when the bikes came out – it was the first time bikes had been used at London Fashion Week.

“The after show party was very exciting too – it was fantastic to chat with celebrities like Caroline Flack, Lydia Bright, Pixie Lott and Jameela Jamil.

“I had a good chat with Lisa Snowdon, who ordered a bike, and Meg Matthews ordered one too.”

As well as donating to The C Group, RULE also provides work and training opportunities to former Royal Marines, and among its team in London was Ben Deacon, an injured Royal Marine on work experience with the company.

Following the show, RULE has now been approached by a major retailer, and is also looking at selling its bikes overseas.

Adam said: “We’ve had so much press about it, and it’s really established us as a style bike in the fashion market.”

0 comments

Other News Stories

Brian and his mum Jean

‘Scumbag’ burglars have ransacked the home of a cancer victim just two days after he died, stealing valuables left to the charity who cared for him in his final days.

Read more
logo

A Marks & Spencer food hall is coming to Exmouth - and retail bosses want to build it on the ageing bus depot.

Read more
Yesterday, 09:00

Supermarket giant Tesco’s plans for Budleigh have been opposed by town planners.

Read more
Friday, February 27, 2015

Work on the long-awaited cycle track across The Green in Budleigh Salterton is finally set to get under way later this year.

Read more
Thursday, February 26, 2015
Kirk Westaway, who has reached the international grand final of the San Pellegrino Young Chef competition.

An Exmouth chef, who now plies his trade in Singapore, is to take on the world’s best in a prestigious competition.

Read more
Thursday, February 26, 2015
Labour candidate Steve Race

Charity campaigner and former Red Cross worker Steve Race has been picked by Labour to contest the East Devon seat in May’s General Election.

Read more

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 7°C

min temp: 2°C

Most Read News

Advertise in the Paper
Submit a Story
Subscriptions Order
Competitions
Photo Orders
Family notices
iwitness24
Google Plus
Facebook
Twitter
Family Notices 24

Digital Edition

Image
Read the Exmouth Journal e-edition today E-edition



Exmouth's trusted business finder