Saturday, September 14, 2013
BAY FM Ale – the beer brewed by Topsham Ales to celebrate the launch of Exmouth’s community radio station – is going down well, according to both the brewery and the station.
So much so that another batch of the ale should be available soon in local outlets, helping promote both community organisations.
Andy Green, Bay FM’s station manager, approached Topsham Ales earlier this year to see if the microbrewery would consider brewing a special pint as a joint promotion.
“I said that would be fine,” said Bob Higgs of Topsham Ales, “but we wouldn’t be able to cope with it on an ongoing basis.”
That’s because the microbrewery – based at the back of Topsham’s Globe Hotel and run as a co-operative by unpaid volunteers – only brews twice a month and its production is small-scale.
So far there have been two brews of the Bay FM ale.
The pale golden bitter – typically 4.3 per cent ABV and described as a “good session beer” – was initially brewed in March to celebrate the radio station’s launch on Good Friday.
A further brew followed in June and it is now hoped to do another brew in October.
“The Bay FM ale is a clever concept,” said Bob. “For no outlay, outlets – such as pubs and clubs – can get mentioned on the radio.
“The radio station gets promotion via the Bay FM pub clip on the bar, and the brewery gets more exposure because it gets its products into outlets that it might not have got into normally.”
“It’s great for the station and the brewery, as we both support community projects,” said Bay FM’s Andy Green.
“That’s because the brewery is a co-operative, and we’re a not-for-profit organisation, so it’s good that we’re supporting and promoting each other.
“It’s good for getting the word out about Bay FM and to get the local brewery into local pubs as well.
“A lot of local pubs are taking it on board. It’s great to see people going in and ordering a pint of Bay FM. And it’s quite a nice pint of beer too!”