Council bosses have announced a discounted week of parking in the run-up to Christmas in a bid to boost town centre businesses.

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With effect from yesterday (Wednesday), up to and including Christmas Day, there will be daily repeats of the successful ‘Small Business Saturday’.

This means motorists can park all day (from 10am) for a maximum daily charge of just £2.

Councillor Iain Chubb, cabinet member for environment for East Devon District Council, said: “We estimate that on Small Business Saturday an additional 400 customers were persuaded to buy a £2 ticket compared to previous years.

“We reckon that around half of these were customers who would previously have bought a cheaper ticket and so perhaps they were able to spend more time shopping in our towns. On balance we think the offer worked well for our towns and so we are now planning to repeat it.”

Every day, all day, between now and Christmas Day, shoppers can park from 10am for just £2 in any East Devon pay and display car park.

The pay and display ticket will then also be valid for re-use, if required, in any other East Devon pay and display car park for the remainder of that day.

So far, three customers have contacted EDDC to claim their Golden Ticket prizes of three months’ free parking. There are 24 tickets remaining to be claimed between now and Christmas Eve, so look out for the gold cross.


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