£85k tourism cash spend plan query

13:38 06 February 2013

(c) Adam Gault

The chairman of the Budleigh Salterton chamber of commerce has questioned if spending £85,000 on glossy brochures to promote Budleigh Salterton and East Devon as a global brand is value for money.

Christine Bentley asked if the £85,000 from the ‘Parishes Together Fund’, the total amount if East Devon’s seven towns joined forces, could not be spent on tourist information centres.

The scheme is by East Devon District Council (EDDC) and Devon County Council (DCC) and provides £1.10 available per elector, but there were concerns that it would not be cost effective if towns spent the money on their own.

So last year representatives of Budleigh, Seaton, Exmouth, Ottery, Honiton, Sidmouth and Axminster met to see if they could pool their rescources to spend cash on a common project.

It was suggested that the towns club together – a total of 77,273 electors would result in a total of £85,000.

However, the project would not only have to have the combined consent of all seven towns, but the agreement of both EDDC and DCC.

An initial idea was for the money to be spent on brochures and signs to help tourists find their way around the district.

But at the last town council meeting mayor Courtney Richards said: “…county (DCC) highways have problems about putting signs up.”

Town clerk Jo Vanstone said: “There is over £85,000. That is an awful lot of brochures.

“What we are looking at is that a supply of brochures would be given to anybody who is sending out things elsewhere by post.

“This could be things like invoices, or goods around the world.”

But Christine Bentley said: “£85,000 seems an awful amount to spend on glossy brochures when all of the towns mentioned produce their own town guide annually (Seaton and Axmouth is covered by Axevale publication) and at huge resources and expense.

“There is also the Heart Of Devon Guide to which all the East Devon towns advertise and their web-sites.

“How are these brochures going to be distributed? Who is going to pay for postage should someone decide they could be sent with invoices etc?

“Even sending the Budleigh Salterton Guide to the other side of the world costs £4 (£3 Europe).

“It is ironic that East Devon will not give grants to the tourist information centres, but can spend this money on duplicating what is already been done by them.

“It is too much to hope that the councils ask the chambers of commerce for their thoughts. Could not the money be spent in another direction such as some minor concession on parking - or keeping public toilets open?”

The 2013 Budleigh Salterton Guide is available now from the Information Centre and various shops in town.

0 comments

Other News Stories

Yesterday, 15:35
Bassetts Farm primary school headteacher Sarah Bennett is pictured with some of her children celebrating their recenty Ofsted success. Ref exe 7302-21-15SH. Picture: Simon Horn

An Exmouth primary school is celebrating after it received a ‘good’ rating in a recent Ofsted report.

Read more
Yesterday, 11:33
Rotakids at Marpool primary school presented NSPCC Schools Organiser Roisin Turley with £2001.79 which was raised by a school hula hoop event. The event was also used to help promote the awareness of the chairty which includes Childline. Ref exe 7311-21-15SH. Picture: Simon Horn

A hula hoop event held by the Rotakids at Marpool School raised more than £2,000 for the NSPCC.

Read more
Yesterday, 09:51

Exmouth Community College is celebrating after being given £2.4million for new classrooms.

Read more
Yesterday, 09:46
Lizzie German from Budleigh will be attending the international UN climate talks in Paris in December as part of the UK youth delegation. Ref exb lizzie2 Picture: submitted

A Budleigh student is preparing to help make young people’s voices heard on the world stage, as leaders debate the planet’s response to climate change.

Read more
Yesterday, 09:44
The 2016 Exmouth in Bloom calendar was offically launched at the World of Country Life this week. Ref exe 7129-21-15SH. Picture: Simon Horn

The 2016 calendar, sponsored by the leisure park, is one of Exmouth in Bloom’s biggest fundraisers and will pay for new flower displays around the town.

Read more
Wed, 18:30
Fashion show

Exmouth Players is hosting a fashion show in early June as a fundraiser to help refurbish the green room and kitchen at the Blackmore Theatre in Exmouth’s Bicton Street.

Read more
Wed, 10:21
Exmouth Kite Festival. Ref exe 7249-23-09AW. Picture: Alex Walton

The Exmouth Kite Festival returns to the Imperial Recreation Ground at the end of the month, following a two-year break.

Read more
Tue, 09:32
A concert was held at the Bicton Inn to raise funds for victims of the Nepal earthquake

A concert at the Bicton Inn, Exmouth, raised funds for victims of an earthquake in Nepal.

Read more
Mon, 09:21
Exmouth's county  election map?

Exmouth’s influence on county bosses could be blunted under plans to redraw the electoral map.

Read more

Local Weather

Sunny

Sunny

max temp: 14°C

min temp: 8°C

Most Read News

Great British Life


Great British Life
Advertise in the Paper
Submit a Story
Subscriptions Order
Competitions
Photo Orders
Family notices
iwitness24
Google Plus
Facebook
Twitter
Family Notices 24

Digital Edition

Image
Read the Exmouth Journal e-edition today E-edition



Exmouth's trusted business finder